2026 Kia K4 Road Test and Review
By Brady Holt
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2026 BMW 330i ・ Photo by Ron Sessions
The BMW 3 Series has been a benchmark for entry among premium compact four-door sedans for decades. Starting in the latter part of the 1970s and continuing into the 1980s, 1990s, and early 2000s, the 3 Series was BMW’s best-selling model and the core of the brand in the U.S. It epitomized BMW’s “Ultimate Driving Machine” advertising slogan. Any car company wishing to compete for entry-level luxury sedan customers had to take a serious look at how their product stacked up against the BMW 3 Series. For the most part, that is still true today, although BMW’s sales leaders are its SUVs and crossovers, such as the X3 and X5. Currently, the 330i is assembled in Mexico, but core components such as the engine and transmission originate in Germany and Austria.
For 2026, the 3 Series range includes a pair of four-cylinder models with 255 horsepower and 295 pound-feet of torque, the 330i rear-drive sedan ($49,350 including destination) and 330i xDrive all-wheel drive sedan ($51,350). Outside the scope of this review is the M340 version of the 3 Series sedan with a twin-turbo six-cylinder under the hood making 382 horsepower and 369 lb-ft of torque that’s capable of shaving slightly more than a second off the 330i’s 0-60 mph time. It’s available in M340i rear-drive ($63,650 including destination) and M340i xDrive all-wheel drive ($65,650) form. The test vehicle for this review is the “base 330i.”
Today’s seventh-generation 3 Series was introduced for the 2019 model year. An all-new eighth-generation 3 Series is due for 2027. Current competition among compact luxury-brand sedans includes the Acura Integra and TLX, Alfa Romeo Giulia, Audi A5, BMW’s own 4-Series Gran Coupe (which is a sedan, not a 2-door coupe), Cadillac CT4 and CT5, Genesis G70, Lexus IS and ES, and the Mercedes-Benz C-Class and CLE-Class. The electric-only Tesla Model 3 sedan is the elephant in the room, nearly outselling the combined total sales of all other compact luxury sedans in the segment.
2026 BMW 330i ・ Photo by Ron Sessions
Providing ample grunt is the 330i’s 255-horsepower four-cylinder turbo engine with 295 pound-feet of torque from 1600 to 4500 rpm. But that’s only part of the story. A 48-volt mild hybrid system is standard, its 11 horsepower and 18 lb-ft of torque working mainly behind the scenes to aid responsiveness from rest, reducing judder during automatic engine restarts in stop-and-go traffic, improving fuel economy, and overall making the engine smoother in transitions and less peaky during acceleration. It’s teamed with a quick-shifting eight-speed automatic transmission with a selectable sport mode and paddle shifters for manually shifting gears; however, no manual-transmission option is offered.
The 330i can accelerate from rest to 60 mph in a manufacturer-claimed 5.4 seconds. The xDrive AWD version can do the deed in 5.4 seconds, owing to its better off-the-line traction. EPA fuel economy estimates are 28 mpg city/35 mpg highway/31 mpg combined for the rear-drive 330i and 26 mpg city/34 mpg highway/29 mpg combined for the 330i xDrive model, not bad for a fun-to-drive sport sedan.
2026 BMW 330i ・ Photo by Ron Sessions
The 3 Series has always been a driver’s car and the current 330i offers a control interface and switchgear that is easy to access and intuitive to operate. Facing the driver and front passenger is a colorful, high-definition curved dash display with a 12.3-inch configurable driver display and 14.9-inch central infotainment touchscreen, both enclosed under a single curved glass pane. The driver display has several selectable modes for gauges, one for navigation maps, and a g-force graphic. The center console includes a start/stop engine button, selectable drive modes, parking assistance, and a shorty transmission shifter with automatic and manual modes.
Dressing up the cabin is standard open-pore wood trim, a power glass moonroof, dual-zone automatic climate control, rain-sensing wipers, nine-color ambient lighting and wireless cellphone charging. The M Sport package in the test car added brushed aluminum trim, a flat-bottom M Sport steering wheel and a black headliner. Build quality in this Mexican-assembled car was superb.
2026 BMW 330i ・ Photo by Ron Sessions
The 330i infotainment system runs the latest iDrive 8.5 software and a big, 14.9-inch landscape-format curved display featuring a Quick Select menu structure that enables accessing most functions directly from the home screen and minimizing the need to click-through distracting sub menus. The screen is bright, colorful, and high-resolution offering prompt and accurate responses to inputs.
Standard fare includes cloud-based navigation with over-the-air traffic updates. Screen icons and apps can be accessed via the touchscreen, voice control, or the console-mounted drive controller. Wireless Apple CarPlay and Android Auto connectivity is included, as well. Adjustments for climate control blower speed and temperature as well as seat and steering wheel heating are on the touchscreen, as well. A handy home tab at the bottom center of the display speeds the return from sub-menu screens.
The 330i’s cabin is pretty hushed, as you might expect from a luxury brand. The test car was equipped with the optional 16-speaker Harman Kardon surround sound system which filled the interior with high-quality audio for an immersive experience. A standard one-year trial of SiriusXM 360L satellite radio provides an expanded menu of stations and the ability to select genre-specific music. Making adjustments on the fly are easy via a volume knob and arrow-shaped tuning buttons on the dash below the center climate control vents. The 3 Series has Wi-Fi hotspot capability.
2026 BMW 330i ・ Photo by Ron Sessions
A lot has changed in car design in recent years but you can always count on good seating for the driver and front passenger from German-branded product. The 330i’s front seats are on the firm side with plenty of lateral support in the right places for thighs, shoulders, and the lower torso for keeping you planted on twisty roads and comfortable on long slogs. There are no lower cushions with hard wires to slide over when getting in or out. Standard 330i fare includes heated, power-operated sport seats with four-way lumbar adjustment and an extendable thigh support, plus driver-seat width adjustment and memory settings. Durable Sensa-tec perforated faux-leather seat coverings are standard. The 330i test car had creamy, optional black leather upholstery with blue accent stitching.
2026 BMW 330i ・ Photo by Ron Sessions
The 330i’s rear seat space is comparable to most other entries in the premium compact sedan space. There’s adequate headroom and legroom for a pair of adults and in the middle position, perhaps a child. Wide-opening doors facilitate ingress and egress. The backs of the front seats are scooped out in a concave shape, adding knee clearance. The BMW’s seatbacks are split 40/20/40, the center section handy for accommodating skis or other long, skinny objects while still allowing for two passengers in the outboard seating positions. Rear seat passengers get their own climate-controls, vents, a pair of USB-C charge ports and the fold-down center armrest accommodates a pair of cup holders. The standard sunroof does not extend over the rear seat, but the ambient lighting scheme does brighten things up a bit, extending into the rear doors.
2026 BMW 330i ・ Photo by Ron Sessions
At 16.9 cubic feet, the 330i’s trunk space is among the roomiest in the segment, more akin to the capaciousness offered in the boot of full-size sedans. I fit three airport roller bags in the trunk of the test car on a vacation trip and there was room to squeeze in three more. Handles in the trunk opening just under the rear window enable remotely lowering the rear seatbacks for handling longer items such as a step ladder, a bookshelf or a large-screen television box. Because the 330i uses run-flat tires, there is no spare tire. This means there is some space under the cargo floor to hide valuables where a spare tire would otherwise reside.
2026 BMW 330i ・ Photo by Ron Sessions
The 2026 BMW 330i sedan gets high marks from the Insurance institute for Highway Safety with a Good rating in small offset frontal collisions. Standard safety fare includes eight airbags, a backup camera, and automatic high-beam control, plus lane-keeping assistance. Otherwise, many of the 330i’s advanced driving assistance features are optional at extra cost and spread out among several “upsell” packages. If you want ultrasonic park distance control, active blind-spot detection, and frontal collision warning with automated braking assistance, that’s in a $1,950 Convenience package that also adds remote starting, a heated steering wheel, a head-up display, and power trunk opener. The aptly named $1,700 Driving Assistance Professional package brings adaptive cruise control with lane centering and lane-change assist as well as evasive steering assistance and Traffic Jam Assist (low-speed, partially automated cruise control up to 40 mph). Finally, a $800 Parking Assistance package adds Active Park Distance that brakes to prevent contact with objects at the front, rear, and sides, a surround-view camera, and a drive recorder. I highly recommend the Parking Assistance package because I can’t imagine driving a car today without the surround-view camera which gives an overhead view of the 330i and its immediate surroundings during parking and low-speed maneuvers.
2026 BMW 330i ・ Photo by Ron Sessions
The BMW 3 Series may no longer be marketed as the Ultimate Driving Machine, but it still is very satisfying to drive whether it’s the daily commute or a weekend road trip. It begins with a balanced chassis. BMW engineers have consistently strived to equalize the car’s weight on all four tires, with the current 330i rear-drive version checking in at a near-perfect 52 percent front/48 percent rear. That means each of the tires plays a near-equal role in maintaining contact with the pavement.
As a result, handling is balanced and predictable. The 330i’s steering is precise, although not as communicative as enthusiasts might prefer in terms of driver feedback via the steering wheel. The test car was equipped with the optional M Sport package, which in addition to M Sport suspension and variable sport steering, upgraded from the standard 18-inch alloy wheels to 19-inch wheels mounting grippier all-season 225/40R19 front/255/35R19 rear Bridgestone Turanza run-flat tires. The 330i is tossable when you want it and stable and predictable when you need it. The M Sport suspension isn’t too firm for daily use and provides reasonably compliant ride quality over uneven pavement. Driver-selectable drive modes of the Driving Dynamics Control system are Sport, Comfort, and Eco, each tailoring throttle response, transmission shift timing, and steering effort to driver preferences.
2026 BMW 330i ・ Photo by Ron Sessions
If you’re in the market for a compact or midsize luxury-brand sedan and consider yourself a driving enthusiast, taking a test drive of the current 3 series is a must. It offers a unique mix of luxury and performance that BMW has been fine-tuning for decades. The 330i’s mild-hybrid four-cylinder powertrain is torque-rich and responsive with no discernible turbocharger lag. Fuel efficiency is quite good and the eight-speed automatic transmission reels off smooth and well-timed shifts. Composed and road-hugging over any kind of road you’ll traverse, the front seats provide a supportive and comfortable place to explore the driving experience the BMW 330i offers.
2026 BMW 330i ・ Photo by Ron Sessions
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